Virat Kohli’s fitness is the stuff of legends. From his strict diet to disciplined training, every aspect of his lifestyle is curated for peak performance. One of the lesser-known yet fascinating parts of his routine is Virat Kohli’s water price. Yes, the cricket superstar drinks water that costs around ₹4,000 per litre. The brand? Evian is a premium natural mineral water sourced from the French Alps.
Origin of Evian Water
Evian water comes from a pristine source in Évian-les-Bains, a small town in France. What makes this water extraordinary is its 15-year natural filtration journey. Rain and snow from the Alps slowly pass through layers of glacial rocks, picking up natural minerals along the way. This natural process ensures the water is free from contaminants and rich in electrolytes.
Unlike processed bottled water, Evian contains no added chemicals because producers bottle it at the source. It maintains a neutral pH level close to the body’s natural balance, promoting better hydration and metabolism.
Kohli’s Fitness and Hydration Routine
For Kohli, hydration is not just a routine; it’s part of a broader wellness strategy. When traveling across countries for matches, the quality of water can vary greatly. Poor water quality can lead to infections, fatigue, or even cramps. To avoid such risks, Kohli opts for Evian, which offers consistency, safety, and performance benefits. He’s often seen with Evian bottles at events, airports, or training sessions. This shows how seriously he takes even the smallest aspects of his fitness.
Reasons for the High Price
There are several reasons behind the high price tag:
- Source Protection: The Evian source is strictly protected, and no industrial activity is allowed in the region.
- Natural Mineral Profile: Rich in calcium, magnesium, and bicarbonates that support muscle function and bone health.
- Global Transportation: Bottling in France and exporting worldwide adds to the logistics cost.
- Branding and Luxury Appeal: Brands position Evian as a premium lifestyle product and often showcase it in five-star hotels and fashion shows.
Growing Use Among Celebrities
Virat Kohli is part of a growing global trend where fitness-conscious individuals choose premium hydration options. Celebrities like Beyoncé and Gigi Hadid, along with political leaders, prefer high-end bottled water.
In India, too, the demand for imported mineral waters like Evian, Voss, and Perrier is increasing among health-conscious urban consumers. With rising awareness around gut health and immunity, people are willing to invest more in clean, mineral-rich water.
Final Thoughts
In the end, Virat Kohli’s water price may sound extravagant, but it represents his commitment to health and peak performance. Evian water offers purity, consistency, and natural benefits that support elite-level fitness. While it may not be necessary for everyone, Kohli’s choice shows that every detail matters when it comes to maintaining a top-class athletic lifestyle.
