Asia Cup 2025 sponsorship after Dream11’s exit has turned into the most talked-about cricket story. Just weeks before the tournament, Dream11 pulled out as Team India’s jersey sponsor. This sudden exit shocked fans and pushed the BCCI into an urgent search for a new partner. As the Asia Cup 2025 kicks off on September 9 in the UAE, everyone is buzzing with curiosity about who will take the stage next.
The exit did not happen by chance. The new Promotion and Regulation of Online Gaming Bill, 2025, banned real-money gaming apps, including fantasy cricket platforms like Dream11. As a result, Dream11 could no longer continue its sponsorship deal.
Dream11 has inked a massive three-year deal worth ₹358 crore with the BCCI, marking it as one of the largest sponsorship agreements in Indian cricket history. However, because of the new law, the BCCI ended the contract immediately. Even jerseys already printed with Dream11’s logo became unusable, which added more pressure on the board to find a replacement quickly.
With Dream11 gone, the BCCI wasted no time. It immediately started discussions with potential sponsors. According to reports, Reliance Jio, Toyota, and a leading FinTech startup are the three strongest contenders in the race.
These companies see a golden opportunity. Sponsoring Team India during the Asia Cup means global visibility, brand power, and direct reach to millions of cricket fans. Moreover, the BCCI expects to secure a deal that can either match or even surpass Dream11’s ₹358 crore value.
The BCCI is not sitting quietly. BCCI secretary Devajit Saikia has confirmed that discussions are progressing rapidly. He also assured that the board will finalize a sponsor before the Asia Cup begins. This proactive approach shows that the BCCI wants Team India to walk onto the field with a strong brand partner.
Sponsorship in cricket goes far beyond jersey logos; it funds infrastructure, supports players, and strengthens the sport’s ecosystem. Finding a new sponsor is not just about the money; it’s also a point of pride for Indian cricket.
Interestingly, the situation has created both challenges and opportunities. On one hand, the sudden exit caused disruption. On the other hand, it opened doors for global brands to step into the spotlight.
Business leader Harsh Goenka even commented on this moment. He said sponsoring Team India’s jersey is now a “real brand survival test,” tougher than surviving in the stock market. His words reflect how demanding yet rewarding this partnership can be.
Any brand that takes this deal will instantly grab attention. With the Asia Cup 2025 only days away, the chosen sponsor will enjoy unmatched exposure from TV broadcasts to stadium banners and social media buzz.
In conclusion, the Asia Cup 2025 sponsorship after Dream11’s exit has been a dramatic twist to the tournament. While the new law forced Dream11 out, it has also created fresh opportunities for other major brands to shine on the global stage. The BCCI is moving swiftly, with big names like Reliance Jio and Toyota already in the race. Soon, cricket fans will witness which company secures the spotlight. Without a doubt, the next sponsorship announcement will strongly influence Team India’s identity in the Asia Cup 2025.
