In a world where social media presence often defines popularity, one comment can spark a storm. That’s exactly what happened recently. A remark by Ravindra Jadeja on Kohli-Rohit PR strategies has stirred up conversations across the cricketing world. The Indian all-rounder hinted that some players might be buying followers to boost their image. While he didn’t name anyone, fans quickly linked his words to cricket superstars Virat Kohli and Rohit Sharma.
During a social media interaction, Jadeja commented, “Some players buy followers and promote PR to stay in the limelight.” Although it seemed like a casual statement, it has led to major speculation. Naturally, all eyes turned to Kohli and Rohit, two players with massive online followings and active PR teams.
This wasn’t the first time players have hinted at the growing role of branding in cricket. But Jadeja’s comment felt more personal and pointed. The role of public relations in cricket has grown significantly over the years. Players are not just judged by their performance on the field anymore. Their image, behavior, and online presence also play a huge part in shaping their careers.
Kohli, for instance, has carefully built a global brand. From fitness to fashion, he dominates several spaces beyond cricket. Similarly, Rohit Sharma enjoys a strong following and maintains a calm, family-man image, often seen in brand deals and personal posts.
As expected, social media erupted. Some fans defended Kohli and Rohit, calling Jadeja’s comment unnecessary. Others appreciated his honesty, saying it’s time someone spoke out about the artificial side of fame in cricket. Moreover, it brought to light the divide between those who prefer to keep a low profile and those who invest heavily in PR.
However, Jadeja’s comments have sparked interesting discussions about authenticity, branding, and recognition in the world of cricket. Not all players are comfortable with the glitz and glam of media exposure, and that’s okay. But some feel it overshadows the game itself.
Jadeja’s remark serves as a reminder. Fame can be re-gained, but respect is earned on the field. While Kohli and Rohit have let their records do the talking, their high-profile image management now faces fresh scrutiny.
The buzz around Jadeja on Kohli-Rohit PR strategies shows how deeply social media has penetrated sports culture. A single comment can ignite nationwide debate. And while the discussion continues, one thing is clear in modern cricket: image matters as much as impact. But at the end of the day, fans care most about one thing: how their heroes perform when it matters. PR can shine a spotlight, but it’s the game that truly speaks.
