India is likely to play without a jersey sponsor in the Asia Cup 2025. This shocking update has left fans surprised. For the first time in years, Team India might step onto the field wearing jerseys that don’t feature any sponsor’s logo.
Dream11 ended its sponsorship deal with the BCCI. The fantasy sports giant had signed a three-year agreement in 2023, worth around ₹358 crore. However, the Promotion and Regulation of Online Gaming Act, 2025, forced them to withdraw.
This new law bans real-money gaming companies from sponsoring sports or advertising. Therefore, Dream11 had no choice but to exit. The BCCI and Dream11 mutually agreed to terminate the contract.
Dream11’s exit has created a major problem for the BCCI. The Asia Cup 2025 kicks off on September 9, and the countdown is on. Typically, the Indian jersey proudly showcases a sponsor’s logo. Yet, this time, fans may see only the word “India” printed on it. This situation feels unusual. However, it also makes the jersey look clean and bold. For many, it will remind them that national pride comes before sponsorship.
The BCCI has already kicked off the hunt for new sponsors. Additionally, a number of businesses have expressed interest. According to reports, a few fintech companies and Toyota have joined the competition.
The board wants to finalize a three-year deal worth around ₹452 crore. Such a deal would cover major matches, including ICC tournaments and bilateral series, between 2025 and 2028. However, closing a deal before the Asia Cup seems difficult. It looks like India might kick off the tournament without a jersey sponsor, but there’s a good chance a new partner will come on board later.
Fans will notice the difference immediately. Over the years, names like Sahara, Oppo, Byju’s, and Dream11 became part of India’s cricket history. Their logos appeared in countless iconic moments.
Nevertheless, many fans may welcome the change. A sponsor-free jersey highlights the team’s name more strongly. It also emphasizes that Team India represents a country, not just a brand. Moreover, the tricolour and the bold word “India” will stand out without distractions.
The BCCI now faces pressure to act quickly. It wants to bring in a sponsor not only for financial reasons but also for image and consistency. Meanwhile, global brands understand the value of Indian cricket. Therefore, it is only a matter of time before a new sponsor steps in.
In the end, the excitement of the Asia Cup will depend on India’s performance, not the jersey logo. Sponsors may change, but the spirit of cricket will never fade. India is likely to play without a jersey sponsor in the Asia Cup 2025, and while the news is shocking, it reminds everyone that pride and passion always come first.
