BCCI invites bids for India jersey sponsorship after Dream11 suddenly withdrew. Consequently, Team India faces the Asia Cup 2025 without a lead sponsor. This surprising turn of events has caught fans off guard. But on the flip side, it opens up a brand-new chance for leading brands to make their mark.
Dream11 ended its ₹358 crore jersey deal because the government introduced strict rules against real-money fantasy gaming. As the Asia Cup approached, the BCCI promptly launched the bidding process to locate a new sponsor.
Key Details:
Here are the important dates and events:
- August 2025 – The Government of India passed the Online Gaming Bill 2025, which banned real-money fantasy gaming across the country.
- September 2, 2025 – BCCI released an official notice inviting companies to bid for the lead sponsorship.
- September 12, 2025 – Companies must buy the Invitation for Expression of Interest (IEOI) document. The cost is ₹5 lakh plus GST.
- September 16, 2025 – BCCI will receive all submitted bids.
- Asia Cup 2025 – Team India may play without a sponsor logo if the BCCI does not finalize a deal in time.
BCCI’s Rules for Bidders
BCCI sets strict conditions to ensure only reputable brands apply. First, companies linked to online gaming, cryptocurrency, alcohol, or tobacco cannot participate. Second, bidders must have a net worth or average turnover of at least ₹300 crore over the past three years. The BCCI is currently searching for a long-term sponsor rather than just a temporary one for a single tournament. Clearly, these rules show that BCCI wants a sponsor who aligns with Team India’s reputation.
Dream11’s departure has put Indian cricket in a unique situation. Consequently, Team India might don plain jerseys during the Asia Cup. Meanwhile, fans on social media have joked that the jerseys will look “clean” without a logo.
On the other hand, brands see an enormous opportunity. Cricket in India attracts millions of viewers, which guarantees unmatched visibility for the chosen sponsor. Therefore, tech companies, e-commerce brands, automobile makers, and lifestyle companies might all see this as the perfect moment to feature on the Men in Blue jersey.
Coclusion
The sponsorship slot remains one of the most valuable assets in world cricket. Since millions of fans watch every match, the chosen brand will enjoy massive exposure. Moreover, BCCI must ensure the sponsor fits the team’s image and long-term goals. Ultimately, the process is open, and the countdown has begun. BCCI invites bids for India jersey sponsorship, and soon, a major brand will replace Dream11 on Team India’s iconic jersey.
